FIELD NOTES
From the work.
For the work.
Practical lessons, technical details, and the human side of SEO. A few things we’ve learned along the way.
Technical SEO
Why Migrations Fail
Everyone talks about how to plan for a migration, but many pass over what causes many migration failures. We go over what we've seen in our careers and what to avoid.
Read the field note ↗Business
Client Communication
When you work at an agency, client communication makes up a large part of the job. We'll go over things we've learned that make for happy clients.
Read the field note ↗Technical SEO
Handling Duplicate Content
Handling duplicate content issues can be a headache. Our guide will walk you through the best way to solve the issue and make sure you save the right URLs.
Read the field note ↗Business
Understanding SEO Priorities
Learning how to properly prioritize issues can be the difference between an average SEO and a great SEO. We'll show you how you can improve in this area.
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Working with Developers
Friction between SEOs and Developers is a common occurrence, but it doesn't need to be. We'll take you through the steps needed to build a good working relationship.
Read the field note ↗Technical SEO
Why doesn’t Google respect my canonical tag?
Why Google selects a different canonical URL, how to align your signals, and what to check before changing your implementation.
Read the field note ↗Technical SEO
User-agents and Javascript files
We'll show you what can happen when you don't serve user-agents the same files, and why this is an issue. We'll also walk you through our process for finding it.
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Troubleshooting Javascript for SEO Part 2
We'll show you examples of prerendered pages and sites that swap out code based on the user-agent. Follow along to learn to how to perform these same tests.
Read the field note ↗Technical SEO
Troubleshooting Javascript for SEO Part 1
Making sure that Google can understand your Javascript built pages can be the difference between ranking and failing. We'll walk you through the testing process.
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Javascript Frameworks and SEO 101
Javascript frameworks like Angular and React often feel daunting to SEO's, but that doesn't need to be the case. We'll help you understand how it all works.
Read the field note ↗Technical SEO, robots.txt, troubleshooting
Troubleshooting Robots.txt Issues
You’re going about your day, reviewing your performance in Search Console, when you decide to check your coverage report. You see a sea of red, what do you do? Start here and we'll help.
Read the field note ↗Business
How to Hire an SEO Agency
One of the things we often see from business owners and in-house seos are questions concerning how you determine whether an seo agency is worth the cost. This is easier to determine if you have worked at an agency or had some form of agency experience, but it can be difficult if you're new to
Read the field note ↗Technical SEO
Handling Pagination for SEO
How to handle paginated URLs, canonicals, and crawlable links without hiding deeper products from search engines.
Read the field note ↗Content, blog, company
Company Blogging: What You Need to Know
Are you starting a company blog, or do you have a company blog that you want to improve? Well, I've been asked this question a lot over the years, so together with the other Search Mentors, I've compiled some must-know points and the common mistakes to avoid.
Read the field note ↗YOUR PEOPLE ARE HERE
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