Why Migrations Fail

There’s plenty of articles out there that contain checklists on how to perform a migration and the steps you need to take. While some of these are good, nobody explicitly calls out why migrations fail. Well we’ve done plenty of migrations in our careers and want to share what caused the majority of failures. What…

Client Communication

I’ve often found that client communication is an area that needs improvement. This isn’t just for new SEOs either, as I routinely see long-term SEOs with sub-par client communication skills. In this article we’ll walk you through a few basics that can make a world of difference in protecting your time, keeping the client happy,…

Handling Duplicate Content

It’s almost inevitable that at some point you’ll end up dealing with duplicate content. This can lead to issues such as cannibalization and not knowing which URL to preserve. We’ll walk you through the steps needed to solve this problem. Duplicate Content Causes  Duplicate content is caused by a variety of factors. These are the…

Understanding SEO Priorities

One of the key differences between an average SEO and a good SEO is how you approach prioritization of fixes. You can have all the knowledge in the world when it comes to SEO but if you don’t know how to prioritize the issues you find, you’re hamstringing yourself. Unfortunately that’s pretty common. We’ll go…

Working with Developers

Every SEO will work with developers at some point in their career. Unfortunately, many SEOs will also end up having bad experiences with developers when trying to work together. This primarily impacts in-house SEOs, but you might also experience it as an SEO that works at an agency. We don’t believe that relationships with developers…

Troubleshooting Javascript for SEO Part 1

Javascript Troubleshooting With the rise of heavy Javascript powered frameworks came increased problems for SEOs. Javascript is seen as complicated because it’s not typically something an SEO would know unless they’ve done dev work, and because there are multiple frameworks out there. It’s also daunting because we’ve all either heard of or seen the horror…

How to Hire an SEO Agency

How to Hire an SEO Agency

One of the things we often see from business owners and in-house seos are questions concerning how you determine whether an seo agency is worth the cost. This is easier to determine if you have worked at an agency or had some form of agency experience, but it can be difficult if you’re new to…